A LETTER FROM THE PRESIDENT OF HOBBYSTAR MARKETING, INC.
August 31, 2010
Dear Fans,
On behalf of the staff of Fan Expo Canada™ I would like to apologize for the lengthy delays and inconvenience experienced by many at Fan Expo Canada™ this past weekend. We were, quite simply, inadequately prepared for the increased crowds in a venue that was neither familiar to us nor not capable of meeting our collective demands. We recognize and have heard from many of you that this was unacceptable and unfair to our loyal fans.
The staff at Fan Expo have been and will continue to read and act upon the concerns communicated by our fans about Fan Expo 2010. In preparation for Fan Expo Canada™ 2011, we have already confirmed a booking of the entire South Metro Toronto Convention Centre. This will be the largest area ever used for our show and its layout is far better suited to the size and nature of our event. We are also committed to the communication of key practices for ticket purchases, show access and other related logistics effectively and well in advance of the 2011 show. In addition, we intend to engage all of the event stakeholders as we work through the planning process including: staff, fans, venue, security, Fire & Emergency Services, Tourism Toronto and the City of Toronto in this process.
We appreciate the continued support of each fan, and are grateful to have fans who are willing to take the time and effort to help improve the “Fan Expo Experience”. Again we sincerely apologize to the fans that were unable to enjoy the full experience of Fan Expo 2010. Please know that we welcome your feedback and suggestions for how we can improve the fan experience. Please forward your comments to us at info@hobbystar.com.
Sincerely yours,
Aman Gupta and the Fan Expo Canada Team
President and CEO
Hobby Star Marketing, Inc.
Daily Archives: 08/31/2010
Tuesday delivery for retailers is go!
Talk about timing, I wrote the previous post with no idea that Diamond would today confirm Tuesday delivery for Wednesday street date sales.
The key thing to note: Diamond states that retailers can opt-in for Tuesday delivery. So if your biggest concern is that your business is closed on Tuesdays (and that is an interesting thing in and of itself) you don’t need to accept delivery on Tuesday.
I’ll reiterate my position that this is very good for comic retail/brick & mortar businesses in Canada, but I’d still like to hear the thoughts of the retailing community, even if it’s an answer to the question, “why wouldn’t you opt in?”
Further: Should online-only stores receive books early, or should this only be for brick and mortar retailers?
Here is the press release in full:
Effective in January, 2011, Diamond retailers in North America and the UK will have the option of “day-early” delivery of weekly product shipments on Tuesdays for sale on Wednesdays.
Day-early delivery – which was outlined to retailers in the form of a Q&A following Diamond’s Retailer Summit in April — will take effect with shipments delivered on Tuesday, January 11, that have a scheduled on-sale date of Wednesday, January 12.
Please Note: The current industry-wide Wednesday new release day will remain unchanged, and retailers who do not wish to use the new option may continue to receive their shipments on Wednesdays.
“Our decision to proceed with day-early, Tuesday-for-Wednesday delivery resulted from positive discussions with leading publishers and vendors, from retailer requests and feedback, and from retailer responses to our recent survey on the topic,” explained Diamond Vice President of Sales & Marketing Roger Fletcher.
In that survey, retailers were asked how they thought the day-early option would affect their business and the Direct Market. “Of more than 1,000 retailers who responded to the survey,” Fletcher said, “75% believe day-early delivery will benefit their business, while 72% believe it will benefit the entire Direct Market.”
The survey also asked retailers: “If given the choice between Monday delivery for Tuesday on-sale, and Tuesday delivery for Wednesday on-sale, what would be your preference?” Retailers could choose between the two options, or for “Either Monday for Tuesday or Tuesday for Wednesday.”
“The number of respondents who selected Tuesday delivery for Wednesday on-sale and the ‘Either’ option totaled 63%,” Fletcher said, “while those selecting the Monday-for-Tuesday alternative and the ‘Either’ option totaled 38%. This encouraging consensus has convinced us that moving forward with day-early delivery for Wednesday on-sale holds considerable advantages for vendors, retailers, and the industry.”
With the implementation of day-early delivery, Diamond will also initiate a “mystery shopper” program to ensure that participating retailers abide by the industry-wide Wednesday release date for books received on Tuesday.
Fletcher urged retailers to “stay tuned” to Diamond Daily and Diamond Dateline for more details about registering for the day-early delivery option.
Additionally, Diamond has announced that — working in concert with vendors — Diamond will deliver product on its normal Wednesday schedule in December. The first shipment of 2011 will arrive after the New Year’s holiday on Wednesday, January 5. Day-early shipping will commence the following week.
“During the holidays, our retailers and their customers depend upon Diamond to keep the newest and hottest product flowing into stores, and we’d like to thank our vendors for working with us to maintain our regular schedule,” Fletcher said. “We’d also like to thank our vendors and our customers for working with us to get 2011 off to a great start by making the day-early shipping option a reality. We look forward to a smooth transition to what we feel will be a highly beneficial and profitable service.”
Canadian Retailer Update – September, 2010
What is the biggest rumour/bit of news to come down the pipe regarding retailers? The main supplier/distributor of comics, Diamond Comic Distributors, surveyed retailers to gauge interest in Tuesday delivery. Recently, Bleeding Cool reported:
In December (2010) … comics deliveries will be staggered through the month, with a number of comics distributed a week in advance so as to avoid the Christmas skip week of last year. (T)hen, as of January 2011, the word is that all US/Canadian shops will get their comics on the Tuesday, for sale on Wednesday.
Why is this such an issue? Comic shops in Canada typically receive their comics on Wednesday mornings. Yet, as most people are aware, Wednesday is New Comic Day. So retailers are required to receive, sort, count and stock (as well as gather up pull lists) within a matter of hours. [note: the vast majority of stores, 99%, receive Wednesday delivery, while some stores receive Tuesday delivery. This is typically a result of grandfathered distribution deals that date back more than 15 years, to the days of multiple comic distributors.]
Diamond is investigating nationwide Tuesday delivery. While the books would not go on sale until Wednesday, that wouldn’t change, the benefit would be found in the ability of comic stores to properly prepare the inventory, the store and themselves for the sales the next day.
There has also been talk of a $5 service charge added to the bill each week. This money would go towards the hiring of a team who would police the street date of the books. In most other businesses, the magazines, video games, movie dvd’s they sell have a street date: the date that sales are allowed. Retailers are required to adhere to this street date, else they are penalized by the manufacturer/distributor. Diamond will implement the $5 charge as a way to pay for staffers to travel and monitor stores to ensure street date adherence. I don’t know how often other businesses violate street dates, but it seems that comic publishers and distributors don’t believe all comic shops intend to adhere to street dates. I have no real opinion on this likelihood, but I do know that comic retailers, as small business owners and not as club house directors, should be mature enough to follow the rules. It’s that basic. At the same time, a $5 weekly charge is not a lot to pay to ensure across the board fairness in meeting street dates. Further, anyone caught violating the street date should receive harsh penalties.
Here are the results of the recent Diamond survey, of which over 1000 retailers participated:
1. Do you think your business would benefit from receiving products a day early? My business would:
|
Benefit significantly |
52.17% |
|
Benefit modestly |
23.82% |
|
Not benefit |
15.14% |
|
I’m not sure |
5.40% |
|
It would hurt my business modestly |
1.35% |
|
It would hurt my business significantly |
2.12% |
2. Do you think the Direct Market would benefit from receiving products a day early? The Direct Market would:
|
Benefit significantly |
44.65% |
|
Benefit modestly |
28.25% |
|
Not benefit |
13.50% |
|
I’m not sure |
11.38% |
|
It would hurt my business modestly |
0.96% |
|
It would hurt my business significantly |
1.25% |
3. Under this proposal, retailers who elect to receive their shipments a day early would be charged a weekly fee – not to exceed $5 – to help fund 3rd party monitoring of compliance with the new comics on-sale date and associated Diamond costs. I feel that this fee would be:
|
Very reasonable |
30.09% |
|
Somewhat reasonable |
38.28% |
|
Not reasonable |
26.52% |
|
No opinion |
5.11% |
4. Retailers electing to receive their shipments a day early would be required to agree to hold their shipments for sale until 10:00 a.m. on new release day, and – if found in violation – agree to accept penalties ranging from suspension of day-early delivery privileges to complete revocation after three violations. I feel these penalties would be:
|
Very fair |
70.49% |
|
Somewhat fair |
7.62% |
|
Not severe enough |
16.01% |
|
Not sure |
2.70% |
|
No Opinion |
3.18% |
5. One motivation for moving new release date to Tuesday is to get comics in-sync with other entertainment media – such as books, DVDs, and video games – that release new titles on Tuesdays. Do you think your business would benefit from getting in sync with other media? My business would:
|
Benefit significantly |
21.02% |
|
Benefit modestly |
22.47% |
|
Not benefit |
34.62% |
|
I’m not sure |
11.48% |
|
It would hurt my business |
10.41% |
6. How do you believe the majority of your customers would respond to the proposed Tuesday release day? I believe my customers’ response would be:
|
Positive |
37.42% |
|
Negative |
19.09% |
|
Neutral |
35.00% |
|
Not sure |
8.49% |
7. If given the choice between Monday delivery for Tuesday on-sale, and Tuesday delivery for Wednesday on-sale, what would be your preference? I would prefer:
|
Monday for Tuesday |
27.10% |
|
Tuesday for Wednesday |
51.98% |
|
Either Mon. for Tues. or Tues. for Wed. |
10.80% |
|
Neither |
8.20% |
|
Not sure |
1.93% |
8. Would you prefer the status-quo (Wednesday delivery for Wednesday on-sale) over either of the above options if schedules could be adjusted to prevent day-late on-sale for weeks with Monday holidays? (Note FOC and Reship Reorder lead times would still increase under this scenario.)
|
Yes |
29.89% |
|
No |
55.06% |
|
Not sure |
15.04% |
.
I’ve seen a lot of odd comments from US based retailers, quite a bit of hyperbole and, what appears to me, a fundamental lack of understanding as to what the changes will be and what they will mean.
What do Canadian retailers feel about these results and the potential/likely changes? I’d be interested in hearing your opinions.
______________________________________________________________________
Other news, happenings and events at comic shops across Canada:
- British Columbia
- Gotham Collectibles new Vancouver location is opened and it’s looking good. Their first event is a Transformers night on September 18th.
- Metropolis Comics & Toys have put up photos of their new (and very large) location
- Curious Comics has opened their new location on 844 Goldstream Avenue, Victoria, BC
- The Comic Shop has a new location as of Sept 1, 2010. They can now be found at 3518 West 4th Avenue, Vancouver, BC
- Lucky’s Comics will be hosting John Porcellino and Noah Van Sciver to for a signing, slideshow, and Q & A. Beginning at 7pm on August 31, 2010.
- Warp 1 have posted their 2010 Eisner nominee video.
- 8th Street Comics will be on CTV’s News at Noon on Thursday, September 16th.
- Conspiracy Comics South has moved to a new location, now found at 2388 Fairview St., Burlington, ON
- The Dragon is hosting Kean Soo for a Comics For Kids event at the store on Saturday, Sep 11, 2010. 10 kids will spend time with the acclaimed creator of “Jellaby”! Signing from 12-1, workshop from 1-3. Sign up in store or by email.
- 4 Colour 8 Bit have moved to a new location… 2 doors down. It’s a mirror/Bizzaro move, and none of their customers really notice. See them at: 346 Princess St, Kingston, ON, K7L 1B4
- Lookin’ For Heroes turns 21 on September 1, 2010. Legal to drink in the US of A.
- L.A. Mood, in London, ON, will start selling used vinyl in the near future, as Gord Mood is selling his collection.
- The Gauntlet will be moving to a new location in September, 2010. Find them at 14 Mill St, Orangeville, ON, L9W 2M2
- Paradise Comics will be hosting author Jim Zubkavich on Wednesday, September 22nd, 3:30pm-5:30pm for the launch of Skullkickers #1
- The Beguiling will be hosting author Jim Zubkavich on Wednesday, September 22nd, 7pm-9pm for the launch of Skullkickers #1
- On September 22nd, Jim Zubkavich will be having dinner somewhere between Lawrence Ave and Bloor St. Probably around 5:30-7:00
- Carry On Comics celebrated their 30th Anniversary on August 28th; current owner Andy’s 19th!
- Strange Adventures will award a shopping spree if you to fill out 10 ballots for the ‘Best of Halifax’ poll. One man, one vote is out the window.
Alberta
Saskatchewan
Ontario
Nova Scotia
[note: this information was gathered by perusing the retailers websites, as well as email I've received from stores across Canada. If you have an event to promote, let us know! Send an email to retailers@joeshusterawards.com. And if you have an upcoming event that isn't listed here, then I was not able to find it on your website. If I can't find it, your customers can't find it.]
