According to Postmedia News and other sources — Hobby Star Marketing, the Toronto based producers of the comics and pop culture event Fan Expo Canada (TM) have filed an injunction against the producers of the UFC Fan Expo taking place this weekend in Toronto at the Direct Energy Centre over the use of the name Fan Expo in Canadian markets, saying that UFC Fan Expo is too similar to Fan Expo Canada and infringes upon their trademark.

The UFC Fan Expo is produced by Reed Pop (who also produce the New York Comic Con and C2E2) for Kuffa, LLC the company that owns the Ultimate Fighting Championship. While other UFC Fan Expos have taken place elsewhere this is the first time one is being held in Canada. HSM, a sports marketing company as well as a producer of pop culture events, contests the use of the phrase “Fan Expo” as well as the slogan  “the Ultimate Fan Experience”. HSM owner Aman Gupta, when contacted by PostMedia news, said:

We will do everything possible to protect our intellectual property and maintain the integrity of our event and our brand.